A common initiative amongst start-ups is to have an active social media platform. In addition, every executive thinks the need to have content that is viral. One cannot simply presume the content to go viral, instead, the strategy should be to follow the league.
In order to gain followers and likes, work on the content type that is already going viral. But for this to work, one has to have active social media platforms. One should not think of having hundreds of followers but should think of real followers.
Social Media Accounts
The first step is to have social media accounts across all platforms like Facebook, Twitter, Reddit, and Tumblr. The social media platforms are all high authority websites which can help to rank in SEO. The more content you post, the better are your chances to climb the SEO ladder.
Find the right audience as they are already online and redirect them to what you are offering. Make a list of all leaders in your niche and start following them.
Follow your competitor’s audience
Once you know your target audience, it is time to follow them. Spend time identifying the people and what is keeping them engaged. Your goal should be to spend 30 days in adding 200 people by following a few thousand people. Once you have done it, you should expect a good following back.
Take advantage of the viral content
Already viral content will help to generate tons of traffic to the website. Want to know what news is gaining a lot of attention? Go to Google News and search for your niche to understand what your target audience is reading. On the other side, one can visit YouTube and search for viral videos and post it on all social media.
Make changes in the viral content
If you find a news article going viral it’s time to leverage it. Don’t forget to add an image as well. Once you tweak the viral content, you can publish it on your website. One can apply the same strategy to the current videos as well. One can also create a new piece of content and add it to your existing video.
Why does my company need social media marketing?
Your target audience is already online and already interacting on social media platforms. They might be already interacting with your competitors and if your company is not around to answer others will take over.
Social media is not just for posting content but also for building relationships. These relationships can be the turning point for customer service. The transformation from passive to active and live interactive web has changed how people and businesses interact. Hence, it would be safe to say that brand presence online is important for any business if they want to be in the game.
One should leverage the opportunity and increase the authority of the website to influence and engage your audience. In addition, the data a company would receive is invaluable.