Telecom

Industry insight

Telecommunications have always been an essential need for staying in touch with one's near and dear ones. After over a hundred years of the evolution of the standard landline telephony system, and thirty years after the first mobile phone call, the internet has paved way for a cheaper, more effective, and easily accessible means of connecting globally, Voice over Internet Protocol, or VoIP, for short. Having a relatively shorter history, the technology, incepted in 1999, has today expanded its reach for personal as well as business users primarily because of its utility as a more cost-effective alternative to regular or mobile telephony. The 1000 billion VoIP minute usage landmark was breached way back in 2006, and the industry is showing no signs of slowing down, with users in the Asia Pacific region only being estimated to reach the 182 million mark.

YouTring

Initially launched as a B2C telephony services provider offering VoIP calling minutes for personal use, YouTring has evolved into much more than what its competitors have to offer. Coming as a product that offers a multitude of value-added entertainment and information services, the product can be accessed via three platforms – web, desktop and mobile (available via separate downloadable applications) – the project aims to converge the global communications network into a more convenient and cost-effective medium for staying in touch.

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