11 Jul

How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how your customers find you is invaluable information.

But this is just the first layer, of many, to creating a consistent revenue stream. Implementing a data driven marketing plan, to create repeat business, is necessary for growth and longevity. Once complete, you must re-evaluate your data and re-engineer your plan, to attract new customers and retain your existing business. With time, you can create a recycling funnel system that will continually produce revenues. This is known as data driven marketing.

First, what is SEO?


We know what SEO stands for, but what does it really mean in the marketing world? When building, or updating, the website for your business, using SEO and keywords is critical to being discovered organically online. You can certainly pay for placement, but this is an expensive option and must be on-going to maintain good ranking. It also does not guarantee top placement. Organic leads are what you want to strive for, as these people found you through a search engine or other free avenue.

When search engines, such as Google, Yahoo and Bing, crawl your site, they want to find words that are relevant to what people are searching for most. Big corporations know the importance of key word searches. Consider this: when you enter “the best laundry detergent for sensitive skin,” you will find all blogs on the first page, however when you use keywords such as “laundry detergent” and “detergent for sensitive skin” you start to see more name brand companies in the search results.

Quality content is a must


You want people to go to your website and stay there long enough to see what you do and offer. The average person spends only 15 seconds on a web page and less than one minute on a site before moving on. With quality content, you can engage your users and ultimately convert them from a customer into a client. Think about it like a retail store. Customers walk in and out all day long, but clients are those who purchase things and come back repeatedly.

Optimizing your content


There is no way to guarantee that you will rank number one on the major search engines with the number of services available to boost your placement, but your goal should be to land in the top 30. If you are searching for your own website on pages 10 or 15, you need to tweak your content and get it working better for you. Be sure you have a title and description that contains keywords for each page of your website. Also, add text to your images via alt text. Pictures on a website are great, but search engines cannot screen photos. Add your website name or a short blurb about what you do to your image files.

Pay attention to technology trends


In recent surveys, 64% of respondents felt that having a data driven marketing strategy was the key to on-line business success. Everyday technology improves and new services are available. Knowing what is out there and how it could benefit you can be critical to your on-line business. If you are not changing with technology, you will find yourself with less internet customers and a weak bottom line. Stay on top of how Google ranks sites and use their Analytics tools. This will guide you to a more successful website.

Test your Website


test your website

Many websites provide great tools that allow you to see how your website is performing. They track, for you, what words are being searched, where your traffic is coming from, how long people stay on a page, etc. Again, Google Analytics is a great tool to know how to use, as well.


Know What Your Competition is Doing


Competition is good for business. It forces you to be on your game and be more creative. But you don‘t have to do it blindly. Knowing what keywords are used to drive traffic to your competitors site can be invaluable marketing information for your business. Websites such as www.seositetools.com can be a great tool to use in your data driven marketing strategy.

Website Optimization and Marketing Strategies


There are a plethora of avenues for collecting data. How you use it will determine your business success. As stated by Kate Cooper, CEO of Bloom Worldwide, digital marketing has tracking capabilities that generates data, whereas traditional marketing mediums such as direct mail and print couldn’t be tracked accurately. The main challenge is choosing the most important data to analyze. You can easily get overwhelmed with all the information available.

As discussed above, researching your competition is a good place to start when creating a website that captures customers and keeps them engaged. By using the keywords that bring customers to your website you can determine what may or may not be beneficial to your marketing strategy. Also, make sure that you are optimizing all aspects of your site; add alt text to images; use at least two headers on each page or with each post, if you have a blog; and use external links. Don’t forget to keep on testing, as well. Strategies and plans need to have a fluid component. Business moves fast online, and so does the way search engines rank. When your competitors change the construction of their web presence, it will affect you. It’s important to avoid working with a reactive approach. Stay proactive and do your own research to determine the best way to stay at the top. Additionally, make sure that the rest of your company is in prime condition. As the saying goes, don’t put all your eggs in one basket. A balanced company is a successful one.

Alt Text


Using alt text is a simple way to increase your SEO ranking. Images do not get ranked, text does. Incorporate short, descriptive language and keywords into your alt text. If you are selling hand-woven baskets, then you should add this tag to your images. This will not only help your site ranking but will also help when people are searching for images, as the alt text is what is picked up in searches, not the actual image itself.



Using headers is an easy and often neglected way to increased site rankings in search engines. Web crawlers first look for header 1 and header 2 on websites and will go on to search lesser headers, 3, 4, and so on. Neglecting to add the initial headers will substantially hurt your SEO and ranks. Never leave off headers.

External links


You would think that linking to another site to yours would hurt your ranks. Why would you want to bring attention to another website? But having at least two external links boosts your SEO. Make sure that you link to meaningful articles, but not your competition, and that you link through keywords. If your company sells skylights in Maine and Vermont, link to a website that perhaps discusses the top five ways skylights benefit homes in the northeast. If you can google the topic to find the article, linking to the article through the keywords you used to search for it will help your website.

Test and Retest

Think of testing your marketing plan the way you would any other theories: with the scientific method. First, start with the data you have collected. Then ask a question about the information you have assembled. Determine your hypothesis or theory about this data and test it with an experiment. Next, analyze your results and formulate a conclusion. Finally, use this information in your fluid marketing plan. Take these steps often to ensure that your strategy keeps you at the forefront of the market.

Balance Within Your Company

Be sure that you have not only marketing goals, but company-wide goals. It’s one thing to have a solid marketing plan, but if the rest of your company is a disaster, you will ultimately fail anyways. Don’t spend money on marketing until you have all other sectors of your business in order, from your company finances to your POS systems.

Set SMART and RACE objectives


To win in business you need to run a SMART RACE. Yes, it’s true that success is a marathon, but not a sprint. You can’t take off fast and maintain success with a plan. Consider your marketing strategy more of a marathon; moving forward at a steady pace to gain success over time. Using the SMART RACE acronyms will help get you there.



The acronym SMART stands for: Specific, Measurable, Achievable, Realistic, and Timely.

Specific: Have a specific goal and audience in mind.

Measurable: Make sure that your strategy includes measurable data. Can you track where your audience is coming from? How you gained your customers? What your rate of conversions are and returning users?

Achievable: Making a billion dollars your first year is not an achievable goal for any business, nor is gaining a million new followers to your blog. Make sure that your plans are achievable ones and that your growth plan includes recruitment and retention. It’s great to get a client, but if you can’t keep them then what is the point?

Realistic: Can you accomplish your goals set forth in your marketing strategy? Are the time-lines you set to hit your goals even capable of being reach in the current economy? Make sure that your marketing strategy is a realistic one.

Timely: Timing is everything. You don’t want to miss the boat nor do you want to be ahead of your time in business. Make sure that your plans include data from the current economy. Do not use outdated research when planning for future growth. Yes, you can use old data to formulate new plans, but make sure you test your theories before putting them into action.



RACE stands for: Reach, Action, Convert, and Engage


Reach: There are many ways to reach your customers. The Seven Touches marketing principle suggestions that in order to gain a new customer you must get their attention, through various techniques, at least seven times. This may include: social media posts, emails, and even offline contact, such as print media and person-to-person. You can increase traffic to your website by creating multiple avenues, such as ads and social media. You can also utilize other websites to help promote your business, whether it be smaller blogs or larger discount pages.  Using different paid, owned and earned media can help you grow and thrive.


Action: Action comes in many forms. It can range from user interaction to a call to action. Either way, the idea is to interact with your prospective audience and give them the steps to becoming your customer. Phrases such as “limited time offer,” “this week only,” and “join our mailing list and get 25% of now” are great examples. They all tells prospective consumers that if they act now, they can get a great deal or that they can get something they may not be able to get once a certain amount of time passes. Utilizing various forms of media to convey this message will meet your seven touches strategy and direct them to do a specific task.


Convert: Reaching your prospective customers is one thing, but converting them to actually make a sale is entirely different. If you have 100,000 visitors to your site weekly, but are only selling 10 items, your conversation rate is horrible! Be sure to include realistic conversion goals into your marketing strategy and develop ways to increase them over time.


Engage: You reached your target audience, encouraged them to take timely action, and make the sale. Now you need to ensure that they keep coming back. Engaging your customers will ensure that you have a revenue stream for life. Provide “value-added” services, by letting them know about new products, and encouraging them to take advantage of future promotions. The best marketing strategies include maintaining your current clientele. It is easier to sell to a customer who already knows your product than to get someone onboard who you have never interacted with; remember the seven touches.


Rome wasn’t built in a day and neither will a successful marketing strategy to grow your business. Do your research, create a website that will increase your SEO rankings, test what you implemented, and use the data collected to rejuvenate your marketing strategy, use SMART RACE techniques, and work all sectors of your company collectively to maximize your success.

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28 Jun

7 Funniest Brands on Twitter

Did you know, 72% of the people want brands to have a fun social media page? On the contrary, 88% do not like when brands make fun of them. But, we are not all born comedians which make the task difficult. Hence, you will have to be smarter when it comes to comical tweets.

If you do get it right, there is a chance of you going viral with your posts. Not just that, you can also develop a strong following as well. So, below are some of the funniest brands on Twitter.


Moosejaw has all the jokes when it comes to their social media posts. Once you see their timeline, you can see the personality of the brand shining through. It does not seem like a brand is tweeting, but more like a friend posting on social media.


Who does not love Netflix today! In addition, their tweets make you enjoy the brand even more. The best tweet so far has come from the memes, GIFs, funny moments from their shows. So, whats so special? They fire their own jokes and use their own content for it.


KFC have really tender and crisp jokes on Twitter. In fact, all their tweets revolve around their brand in one way or the other. Just like Netflix, their brands get deeply embedded in every joke they make.


Oreo has a different way to inject humor into their jokes. They play with influencers and celebrities. These tweets have the LOL factor along with being cool.


Brits somehow have a weird and emotional connection with Greggs. In addition, Brits know this and they play with it on Twitter. They are so good at interacting with the brand that the people have an immovable impression of them on their heads.


Wendy’s post went viral last year once they started beef along with other brands. Unsurprisingly, today, they are still at it. People enjoy a little shade and sarcasm as long as it does not go too far. So, if people choose to follow them.. great. Even if they do not, well, they are still talking about them.

National Library of Scotland

This page is really hilarious and one would not have expected from a page like this. They post countless funny Scots which they totally makeup but are in fact real! It is funny for the Scots who are really attached with the words. In addition, they make smart cultural jokes as well.

No doubt, intelligent jokes will attract an intelligent audience which may be more suited to your brand. This could be beneficial as you can expect more followers who can take interest in what you are selling.

The road to twitter starts with a few well-constructed jokes. If your Twitter account following has fallen dramatically, there are no second thoughts of spending more on Twitter. If you plan to make Twitter your go to the page, make sure that your jokes are funny, relatable and incorporate your brand into it.

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23 Jun

TV App by Instagram where one can post 1-hour long video!

YouTube has some brand new competition in the field with Instagram. During a cool and flashy event in San Francisco, the company announced that the company will allow 1-hour long video posting as compared to 1 minute uploads now.

For this, Instagram will be starting IGTV which will have an accessible button inside the Instagram home screen. This includes a standalone app which will include popular videos from Instagram celebrities. At the event CEO Kevin Systrom said that it is time for the video to move forward and evolve. The idea behind IGTV is to watch long-form videos from the people you love.


From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

A post shared by Instagram (@instagram) on


How IGTV works?

Anyone can create videos and that does not just include big celebrities. People will be able to upload hour-long videos immediately except the ones who have new accounts. The IGTV app is available on both Android and Apple today through a TV-shaped button above Stories. Systrom explained that they created a dedicated app so that you can tap and play it without any distractions.


Through the IGTV app viewers will be able to swipe through many options of long-form videos. This includes swiping up to visit a browser tab for personally recommended videos, and the option of continuing to watch old videos already started.

Users will also be getting callout button alerting them about the new content. IGTV also lets the creators create different channels full of their different videos to which people can subscribe to. The creators will be able to put the links in the description of the videos to drive sales elsewhere.

For today, there are no ads on IGTV app but they will be at the end for a reasonable price and place. Since the creators are investing time on IGTV videos, he wants to make sure that they are sustainable by offering a way to monetize in the future.

Instagram will not be paying the creators directly for making videos, unlike Facebook. With over 1 billion users on Instagram, IGTV will be popular with creators who are not trying to earn money but grow an audience. However, IGTV will be building a monetization option which will include revenue shares as well.

igtv works

insta igtvhe big user base can attract advertisers and according to eMarketer, Instagram will earn $5.48 billion in the USA alone in present year. Facebook loves the idea of premium ad inventory which businesses crave as they shift away from the TV. As of today, the share price of Facebook is up by 2.2% to almost $202.

With the latest evolution, Instagram has seen to go beyond the initial simplicity of just filtering photos and sharing them. When it launched mobile screens and cameras the market was not ready for long-term videos. As more families and teens switch towards online content Instagram has the opportunity to be the TV of mobile.

No doubt, YouTube will have a wider breadth of content, but with the curation of publishers and creators video content. One can expect Instagram to be a reliable place to watch something great on small screen.

The Origins

Since its acquisition by Facebook in 2012, Instagram has grown more than 5 times the size of Snapchat. Today, Instagram has over 1 billion monthly active users. This new addition was expected from Instagram for a very long time. Now, the company has scooped itself into this finally during the recent food and influencer filled event.

IGTV will all be pre-recorded and not live although Ashley Yuki mentioned that live video is something the company will look into for the future.

Unlike the main Instagram app which shows “Stories” on top of the page, IGTV will appear as a series of rectangular thumbnails at the bottom of creator’s page. Once you tap on it, the video goes full screen.

On the low left corner of each video, there are same 3 icons that you see on Instagram, i.e., a heart, comment and share tools. These three will have the same functionality. IGTV approach of Instagram is something similar it did with Boomerang. As for now, IGTV will stay as an app and feature within the main Instagram app. The decision is reflective of an overall Facebook strategy. The social network splits off the messenger service from its core app in 2014.

But the two app strategy might change if the video plan hits off well with teens. Through the entire event, Instagram made everything clear that it was supporting the decision of long-form video. They appealed to the young generation who use videos a lot.

The company claims that the present generation is watching less TV as compared to 5 years ago. The tools used on TV are out-dated and out of time said Systrom. Think about it, we watch TV in the form of vertical screen. His claim of the vertical screen might be immature at the moment, as Netflix and other forms offer vertical videos.

For both consumption and content, IGTV is completely up against YouTube. Instagram is already an established place in terms of creators and users. In order to start with, there won’t be any ads right now – but they are coming!

Apart from Ads, there are some key differences between IGTV and YouTube as products. Off late, YouTube has become successful and premiere online place for first digital creators of music and television content. Its horizontal videos make natural sense for music, videos and late night show clips.

YouTube has been around since 2006 and is “the” place to go to for searching videos. Over the years, YouTube has created a great platform for content creators. Today, it is the default search engine for videos. Facebook Live, Watch or the videos have not caused any dent in the YouTube user base. Today, Instagram has managed to reel in many Snapchat users to its platform which could be great for the company.

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14 Jun

Influencer Marketing: The Go-to Guide for Any Marketing Agency

Influencer Marketing has increased 4 times the size in just 2 years’ time. The industry has evolved from being a promising marketing tactic to becoming an essential part of the business. It is a priority of big and small businesses alike.

The success was not because of any marketing tactic but the researcher has shown that influencer marketing has seen to fulfill many goals.

There were some key points of growth previously like the cross-channel social campaign has become important. Brands began to contact the influencers which were outside their industries. Hence, just because a brand operated in food industry does not mean that they would stick to food influencers.

With the changing times, influencers started working with big brands and Federal Trade Commission increased the regulatory charges which included 90 warning letters to brands and influencers.

The growth of influencer marketing is supposed to increase 5 times by 2021. Wondering how 2018 will be for influencer marketing? Read on to find out more!


Influencer marketing budget will increase

Social Media content has a huge impact on the customer’s overall purchase. On an average, a customer engages with around 11 articles before making a purchase. Hence, a clear opportunity for influencer marketing waits for those who wish to jump into it.

Influencers can help the audience through educational content phases like tutorials. But, they can also be used again during the decision or purchase phase by leveraging the content for retargeting ads and incorporating promo codes. Depending on the possibilities an influencer has, marketers, can start to set a big portion of the budget to carry the impactful changes.

Due to the growing popularity of ad blockers, traditional marketing has become less effective. Many brands have also been confining the influencer budget to test their products and the effectiveness of the channel.

As a result, marketers are increasingly putting efforts on the social media. This is done either through direct spending or through taste key makers on the platform like the influencers.


Measuring and tracking campaigns will be the key

As Influencer marketing becomes more consistent, marketers will need to improve their strategies from time to time. Marketers will need to further evolve strategies while they approach influencer partnerships.

Increasing the budget for influencer marketing will only be successful when it is aligned with the objectives. This means when one invests in proper software to track content and measure to predict the success of influencer marketing.


Efficient Workplace

The vast majority of partnership still goes on the top 1% of the influencers. It is hard to find upcoming influencers. In addition, it has become more cumbersome when it comes to 25 micro influencers under 1 large influencer.

Brands have been nervous about working with the lesser known creators. But they do realize that they can create incredible content and drive strong engagement as compared to mega influencers.

So, 2018 is a combination of growing expectations of the marketers along with the emerging technology platforms which create efficient working with large influencers.

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07 Jun

See how Google has changed the Terms of Services

For businesses, this means that when you are encouraging all the customers to leave reviews online all potential reviews are funnelled through the same review.

If you use review platform the email template the email template will need to be updated to reflect the guidelines and not redirect the customers which have negative reviews to a private feedback form.

Until now many people thought that Google My Business took reviews from ex-employees as a violation. This assumption was based on the following two points:

  1. Make sure that the reviews left on your business listing are those that leave at a business you are invited are honest representations of the customer experience. Those that aren’t may get removed. This is like the golden rule of Google which is why company removes peer reviews which you got your friends to write about you.
  2. The reviews are most valuable when they are unbiased and honest. If you own or work at a place please do not review.

Many people still wonder about this term used in the policy of Google. If an employee writes a review about the company who currently do not work there, Google will remove them.


But with the recent updations made in December 2017, Google will not be removing the reviews. The new guidelines are in the help center. In addition, posting negative content about a former employer is not allowed.

In 2017, we have seen the hotel reviews being doubled 2017 posted by travellers who also posted hotel reviews. In real estate, properties received an average response rate of 37 reviews per month.

Hoteliers in Latin America and the Asia Pacific have the highest response rate at 39% and 40% respectively. Whereas hotels in EMEA and North America are both at 25%.

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31 May

Local SEO Hacks Not Seen Anywhere Before!

Local SEO has undergone an ocean of change since the last year. Many terms which were used previously are now simply stakes. There are primarily 6 areas of local search.

  • Google My Business
  • Website
  • Citation
  • Links
  • Behavioral
  • Reviews


Finding Competitors Categories

One can add multiple categories to your GMB listing but only you will be able to see the listing.


If you have multiple phone numbers across different citation location this can have a negative impact on the search engine and create a bad data and information in the local search ecosystem. The citations might not have been indexed but with a little SQL injection, one can fix it.


The golden stars can help to increase the click-through rate, add micro-data markup to your site projects. Before you try all the rich snippets, here are a few rules to make sure you do things right.

  • It does not work on the front page
  • Must be original content
  • The page must have a page authority of 25 or more.
  • Internally link with testimonials/reviews in the anchor
  • Get external links to a page

Local links

In local SEO, it is amazing how much impact a few links can make. Sponsorships are quick and easy to link which helps you and other organizations which are important to your community.


Get the keywords in the reviews which will help you to rank better. Reviews will also help in reputation management. Inserting keywords will take your review game to the next level.

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22 May

Google Removes Anonymous Reviews

Google My Business is not considering anonymous reviews and have stopped counting them as a review for the overall business rating. Two individuals noticed that anonymous reviews have been removed from a tweet on May 24th but still visible when user sees the reviews.

This is an interesting move by Google which brings it in line with other review sites online. TripAdvisor and Yelp are the only two other websites which allows only registered users to submit their reviews.

Many argue that this is a smart move on Google’s part since anonymous reviews were usually devastating. This was usually because the user’s name was not attached to the comments.

Allowing only registered users will result in honest reviews. From the business perspective, the business will know who have left the review. If a regular customer leaves a bad review then it gives business a chance to improve things.


Additional Tip: How to remove Fake reviews and what to do?

Respond to the review

Since you cannot remove the review immediately, one should respond to them. If the review is fake, one cannot end up resolving the issue. Hence, it will be clear to other customers and it will only increase your credibility.

Flag the review

You can identify the Google regarding the review and flag it.

Contact Google Support

If you have a specific question regarding the policy then on can seek advice from the community members. However, one can even search for a previous question of yours for a solution.

How to grow your business online?

Keep monitoring your business online by setting up Google Alerts. Add the keywords and you are good to go. However, you do not have to review your alerts everyday but schedule a small block of time once a week to stay on top of the things.

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16 May

Why Web Has Become Less Friendly in 2018 as Compared to 2017?

Recent reports reveal that websites are less friendly as they were in comparison to 2017. Google has been warning the web publishers of the mobile-friendly index and the publishers have run to make the site friendly.

Why mobile sites are less friendly?

  • The average weight of Javascript has increased by 50.1%.
  • The average weight of CSS has increased by 36.8%.
  • The average weight of HTML needed to create a web page has increased by 117.5%.
  • The average weight of font downloads has increased by 18.3%.
  • The average weight of images has also increased by 13.9%.

Studies have also suggested that Internet has made people less religious and dogmatic. This is big news as information is available more widely which makes people think and change. It might be intuitive but still fascinating to see the reasoning behind it.

Because of the internet, a more partisan environment has been created with a rise of extremism. We have also seen people being less interested in organised religion in general.

Let us see some of the statistics of how internet has changed over a year!

  • 80% of the top Alexa websites were more mobile adaptive. So, if you want your website to perform well, it needs to be mobile optimised.
  • 51% of all digital budgets were spent on mobile.
  • By 2019, mobile advertising is expected to represent 72% of all the US digital ad spending.
  • Users on an average spend 69% of the media time on smartphones.
  • Google drives 96% of the mobile search followed by Yahoo at 2% and 1% on Bing.
  • Apps account for 89% of mobile media with the rest 11% spend on websites.
  • 71% of the marketers believe that mobile marketing is their core business.
  • 58% of the companies have a dedicated mobile marketing team.
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10 May

Around 44% People Using Facebook has Recently Changed Their Privacy Settings!!

Cambridge Analytica data scandal has attracted a lot of negative coverage for Facebook. Advertisers have not curtailed their spending and are mostly staying put. According to Marketing Land, a poll was conducted at the end of April among a sample of just over 2000 social media users.

In the sample, there were over 1000 Twitter and Instagram users. The key question asked was, “Have you changed your frequency of Facebook usage?” 74% said they used the site once a day and around 26% said they use the site more than once.

Around 23% report about using Facebook less recently. This breaks down to as follows:

18% – Use it less

4% – Stopped using it but still have an account

1% – Deleted the account

Addition 2% people said they did not own a Facebook account.

As per the recent earnings announcements by Facebook, there was 13% increase in the Facebook usage year over year. Monthly active users totaled up to 2.2 billion and these figures are global. In USA and Canada, the growth rate is flat. In total, there are 185 million daily users which remained unchanged from last year.

Other questions faced by the users include, “Are you aware of the recent privacy changes on Facebook?”

74% – Yes

16% – No

10% – Don’t Know

Around 78% said they knew how to change their privacy settings on Facebook and only 22% said no.

The surveys generally reveal a bell curve when it comes to the privacy setting. Some users are highly concerned, some do not care and the rest are in the middle. They express concern but not enough for a behavioral change.

In this survey, people were trying to exercise some control over their privacy setting but were under the impression that they could not.

However, a new WhatsApp update includes a feature which allows Instagram and Facebook videos to be played on the chat messenger. So, now when you are chatting with someone, you will not have to leave the app to watch the video.

Facebook has been working for a while now to integrate both the platforms to give users more user-friendly controls to the content of Facebook, WhatsApp, and Instagram. Last year the company allowed the users to post their stories on Facebook. A recent report has shown that people can now post their Instagram stories on WhatsApp as well.

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30 Apr

7 Things We Learn About Team Work from Avengers

Becoming a part of the team is tough when one is used to working solo. Avengers gave us a huge bunch of personality in terms of superheroes to look upon. Each has their own motivational goals and personalities. As seen in the last movie, Avengers: Age of Ultron and The Avengers, they teach us a lot about teamwork. Let us look at a few of them.


Don’t blame and don’t fight!

Black widow is observant, Iron Man is creative, Thor is all about power, Captain America is all about righteousness and Hulk is all about muscles. Each superpower contributes in its own special way. They work their way up through different junctions and get them to achieve what they want.


Throw away your egos

Each person has a dark side and so do you! Just because you know everything it does not mean you can make others feel small. Think as a team and rather than just thinking about yourself.


Celebrate small wins

When the safe house of Hydra was destroyed Avengers gained vital intelligence. For Thor, it was a reason to celebrate. In a similar fashion, once should celebrate small victories so that all in the team know about it. It also boosts the morale and gives the strength to move ahead.


Never underestimate the ones who are shy!

Everyone has someone who is shy and quiet. But when it comes to their expertise, there is no one better than them. You should never let them hide in the corner. Bring them forth and speak to them one-on-one. They might not like the attention but can contribute to the team. Here, we see the Hawkeye and Black Widow were the quiet ones in the group.


Solve your problems in a constructive manner

It is easy and tempting to use harsh words towards each other. But it will be more productive to talk with others about what is wrong and come to an agreement. Make them realize the common goal everyone is fighting for. Bring them to the same place so they can contribute in the best way possible.


Final Thoughts!

Think about it! Captain America understood that each one is different and made sure that they play their best when New York was attacked. But, if Iron Man had informed the team in advance about him building an AI then there would not have been chaos or damage caused in the first place.

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