The online entertainment industry has always been a favourite among internet surfers, and more so with younger audiences. Coming in as probably the best option for instant recreation, entertainment on the internet comes in many forms, such as gaming, video and photo sharing, Live TV/radio and few other such options that are generally available for free or for minor charges. The main USP for the entertainment industry is that it appeals to people of all age groups, and since the internet is today accessible to every sixth person on the planet, the popularity of websites based on entertainment is ever-increasing. Further, owing to the popularity of movies (domestic as well as foreign) in India, online entertainment is an even bigger phenomenon in the country compared to its global peers.

Education has always been an ever-expanding industry vertical due to the almost imperative need of everyone in the free society to get a basic level of schooling to get a go-ahead in the future. Talking particularly about India, the country has the world's biggest student base of over 135 million students in primary education (as of 2008). A majority of the sector is controlled and regulated by the government, with private players having a miniscule share in the pie. Although there has been incremental expenditure over the years over improving the quality of education in the country and its reach to the masses, the same is not possible owing to the sheer size of the country's population, and certain infrastructural limitations as well.

The financial sector in India is mostly based in the offline mode, with online loan/insurance applications, e-tax filing, and searching for real estate, banking and credit card options on the internet only recently emerging as a more convenient option. However, the level of trust is still not there due to a prevailing mindset of 'tangible' faith, or confidence, only in things we can see and touch, like talking to a real estate agent before seeing a property, or asking the teller at different banks about the rates of interest of any particular loan that is needed. Till date, despite there being many options available on the internet for finding the right resources for every need, the average Indian customer still prefers the walk-in-to-a-bank approach to meet his requirements.

Telecommunications have always been an essential need for for staying in touch with one's near and dear ones. After over a hundred years of the evolution of the standard landline telephony system, and thirty years after the first mobile phone call, the internet has paved way for a cheaper, more effective, and easily accessible means of connecting globally, Voice over Internet Protocol, aka VoIP. Having a relatively shorter history, the technology, incepted in 1999, today has expanded its reach for personal as well as business users, primarily because of its utility as a more cost-effective alternative to regular or mobile telephony.

The online retail scenario in India has expanded in the last 4-5 years on a phenomenal scale, with many leading names in the Indian internet industry vying to grab the bigger share of the domain. Despite their being apprehensions initially regarding the quality and specifications of the product being ordered, thanks to the entry of international brands in the country and numerous checks on the payment procedure, a level of confidence has been built in the mind of the consumer.

Price comparison as a normal shopping trend is extremely prevalent in the UK, with consumers having a habit of first visiting such portals to find the best deal for what they are looking for, and then only following the same up with the final decision. Some of the major categories covered are mobile, broadband, energy (gas and electricity) and electronics. The main advantage of this concept is that users have multiple options to choose from for taking a call on the product they are intending to buy. In India too, the trend is slowly catching up, but comparison shopping portals in the country are yet to catch up in terms of traffic with their UK counterparts.