Local SEO has undergone an ocean of change since the last year. Many terms which were used previously are now simply stakes. There are primarily 6 areas of local search.
- Google My Business
Finding Competitors Categories
One can add multiple categories to your GMB listing but only you will be able to see the listing.
If you have multiple phone numbers across different citation location this can have a negative impact on the search engine and create a bad data and information in the local search ecosystem. The citations might not have been indexed but with a little SQL injection, one can fix it.
The golden stars can help to increase the click-through rate, add micro-data markup to your site projects. Before you try all the rich snippets, here are a few rules to make sure you do things right.
- It does not work on the front page
- Must be original content
- The page must have a page authority of 25 or more.
- Internally link with testimonials/reviews in the anchor
- Get external links to a page
In local SEO, it is amazing how much impact a few links can make. Sponsorships are quick and easy to link which helps you and other organizations which are important to your community.
Get the keywords in the reviews which will help you to rank better. Reviews will also help in reputation management. Inserting keywords will take your review game to the next level.