31 May

Local SEO Hacks Not Seen Anywhere Before!

Local SEO has undergone an ocean of change since the last year. Many terms which were used previously are now simply stakes. There are primarily 6 areas of local search.

  • Google My Business
  • Website
  • Citation
  • Links
  • Behavioral
  • Reviews

 

Finding Competitors Categories

One can add multiple categories to your GMB listing but only you will be able to see the listing.

Citations

If you have multiple phone numbers across different citation location this can have a negative impact on the search engine and create a bad data and information in the local search ecosystem. The citations might not have been indexed but with a little SQL injection, one can fix it.

Website

The golden stars can help to increase the click-through rate, add micro-data markup to your site projects. Before you try all the rich snippets, here are a few rules to make sure you do things right.

  • It does not work on the front page
  • Must be original content
  • The page must have a page authority of 25 or more.
  • Internally link with testimonials/reviews in the anchor
  • Get external links to a page

Local links

In local SEO, it is amazing how much impact a few links can make. Sponsorships are quick and easy to link which helps you and other organizations which are important to your community.

Reviews

Get the keywords in the reviews which will help you to rank better. Reviews will also help in reputation management. Inserting keywords will take your review game to the next level.

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22 May

Google Removes Anonymous Reviews

Google My Business is not considering anonymous reviews and have stopped counting them as a review for the overall business rating. Two individuals noticed that anonymous reviews have been removed from a tweet on May 24th but still visible when user sees the reviews.

This is an interesting move by Google which brings it in line with other review sites online. TripAdvisor and Yelp are the only two other websites which allows only registered users to submit their reviews.

Many argue that this is a smart move on Google’s part since anonymous reviews were usually devastating. This was usually because the user’s name was not attached to the comments.

Allowing only registered users will result in honest reviews. From the business perspective, the business will know who have left the review. If a regular customer leaves a bad review then it gives business a chance to improve things.

 

Additional Tip: How to remove Fake reviews and what to do?

Respond to the review

Since you cannot remove the review immediately, one should respond to them. If the review is fake, one cannot end up resolving the issue. Hence, it will be clear to other customers and it will only increase your credibility.

Flag the review

You can identify the Google regarding the review and flag it.

Contact Google Support

If you have a specific question regarding the policy then on can seek advice from the community members. However, one can even search for a previous question of yours for a solution.

How to grow your business online?

Keep monitoring your business online by setting up Google Alerts. Add the keywords and you are good to go. However, you do not have to review your alerts everyday but schedule a small block of time once a week to stay on top of the things.

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